Transaction type

Every Impression, Click, Lead, Sale, or App-Download counts as a transaction. Every transaction needs to have a status.

click – someone clicks on a link, banner or any other advertising material. This click is tracked and creates the transaction „click“. The click can have an value if it’s assosiated with a CPC deal.

impression/view – a banner or rich media material is called from a server. This creates an impression or view. This view is can have a value if its associated with a CPM deal.

lead – a lead is a completed transaction that needs to be confirmed by the advertiser.

sale – a sale is a completed transaction (e.g. someone buying goods) that needs to be confirmed by the advertiser.

app download/install – an app download or install is a transaction that is recorded if someone downloads an iOS or Android application (short for „app“)


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    Existing clientExisting PublisherI would like to become an AdvertiserI would like to become a PublisherI would like to offer my service to MCANISMI want to work at MCANISMOther

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